{"title":"The Variant Collection","description":"Mastering the art of thermal regulating and breathability the Variant Jacket and Variant Vest harmonize adventure with the pulse of daily life.","products":[{"product_id":"mens-variant-ii-vest","title":"Men's Variant Vest","description":"\u003cp\u003eTwo vests in one. Purpose-built, not a gimmick.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMost reversible gear is a compromise - mediocre on both sides. The Variant Vest is different. Each side is purpose-built for a specific use.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSide 1: \u003c\/strong\u003eCORE CONSTRUCTION® - weatherproof face when you need wind and water resistance. Wear this side out when weather is questionable or you're caught in surprise precipitation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSide 2:\u003c\/strong\u003e Smooth nylon ripstop - zero-friction surface for clean layering. Flip to this side when you're wearing it under a shell or jacket and need it to slide smoothly without bunching.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSame vest, different roles. Insulated with proprietary wool-based fill that provides warmth without the bulk or breathability issues of synthetic insulation. Natural temperature regulation and odor resistance through extended wear.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhat you're getting:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReversible design with two functional sides (not just color options)\u003c\/li\u003e\n\u003cli\u003eCORE CONSTRUCTION® side for weather protection\u003c\/li\u003e\n\u003cli\u003eSmooth ripstop side for friction-free layering\u003c\/li\u003e\n\u003cli\u003eWool-based insulation breathes while maintaining warmth\u003c\/li\u003e\n\u003cli\u003eRelaxed fit allows movement and layering flexibility\u003c\/li\u003e\n\u003cli\u003eDurable construction built to last seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWear the weatherproof side out on mild days when you need wind and water protection. Reverse it under your shell when temps drop and you need insulation that layers cleanly. One piece that adapts to conditions instead of forcing you to carry multiples.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003eweather\u003c\/h6\u003e\n\u003cp\u003e\u003cimg alt=\"sun\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_9_21cfed92-37d9-46c6-9ec5-5b3d95237b71_32x32.png?v=1618442658\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_14_9bc3e17c-e1a8-4e9d-9712-3cf074278548_32x32.png?v=1618442674\" alt=\"cloudy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_16_32x32.png?v=1618441809\" alt=\"rain\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_11_32x32.png?v=1618441826\" alt=\"snow\"\u003e\u003c\/p\u003e\n\u003ch6\u003eactivity\u003c\/h6\u003e\n\u003cp\u003e\u003cimg alt=\"backpacking\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/icon_BackPacking_32x32.png?v=1620157270\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_23_0b38c29c-be41-4590-9b74-1a570caf3d78_32x32.png?v=1618442220\" alt=\"crosscountry skiing\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_24_2c2efbc0-f74a-431d-83af-fc51abdaed73_32x32.png?v=1618442245\" alt=\"backcountry\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_28_017ceda0-c13d-4246-8f57-57ee713b973c_32x32.png?v=1620156946\" alt=\"biking\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_21_a9ff79f3-45f4-4448-aa58-e68936ea0db8_32x32.png?v=1620156899\" alt=\"water sports\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_18_933474ed-ce40-4d62-8883-64bdcc6b8ec6_32x32.png?v=1618441915\" alt=\"camping\"\u003e\u003c\/p\u003e\n\u003ch6\u003efeatures\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eWeather-Shedding CORE CONSTRUCTION™ Fabric Technology\u003c\/li\u003e\n\u003cli\u003eWindproof\u003c\/li\u003e\n\u003cli\u003eWater-resistant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReversible Vest\u003c\/strong\u003e \u0026amp; Zipper Pull\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eZero-Friction Nylon Rip-Stop for Easy Layering\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWool-Based Insulation Fill\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTwo External Hand Pockets\u003c\/li\u003e\n\u003cli\u003eFabric Weight: 440 g\/m2\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFabric Made in USA | Garments sewn in Vietnam\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"VOORMI","offers":[{"title":"BLACK \/ S","offer_id":6930575294519,"sku":"156003TTBLKS","price":329.0,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ M","offer_id":6930575327287,"sku":"156003TTBLKM","price":329.0,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ L","offer_id":6930575360055,"sku":"156003TTBLKL","price":329.0,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ XL","offer_id":6930575392823,"sku":"156003TTBLKXL","price":329.0,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ XXL","offer_id":6930575425591,"sku":"156003TTBLKXXL","price":329.0,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ XXXL","offer_id":44414230626470,"sku":"156003TTBLKXXXL","price":329.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/Mens_Variant_Vest__Core_Black.jpg?v=1694642745"},{"product_id":"womens-variant-ii-vest","title":"Women's Variant Vest","description":"\u003cp\u003eTwo vests in one. Purpose-built, not a gimmick.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMost reversible gear is a compromise - mediocre on both sides. The Variant Vest is different. Each side is purpose-built for a specific use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSide 1: \u003c\/strong\u003eCORE CONSTRUCTION® - weatherproof face when you need wind and water resistance. Wear this side out when weather is questionable or you're caught in surprise precipitation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eSide 2: \u003c\/strong\u003eSmooth nylon ripstop - zero-friction surface for clean layering. Flip to this side when you're wearing it under a shell or jacket and need it to slide smoothly without bunching.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSame vest, different roles. Insulated with proprietary wool-based fill that provides warmth without the bulk or breathability issues of synthetic insulation. Natural temperature regulation and odor resistance through extended wear.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhat you need to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReversible design with two functional sides (not just color options)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eORE CONSTRUCTION® side for weather protection\u003c\/li\u003e\n\u003cli\u003eSmooth ripstop side for friction-free layering\u003c\/li\u003e\n\u003cli\u003eWool-based insulation breathes while maintaining warmth\u003c\/li\u003e\n\u003cli\u003eArmholes - good range of motion\u003c\/li\u003e\n\u003cli\u003eDurable construction built to last seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003eWear the weatherproof side out on mild days when you need wind and water protection. Reverse it under your shell when temps drop and you need insulation that layers cleanly. One piece that adapts to conditions instead of forcing you to carry multiples.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch6\u003eweather \u003c\/h6\u003e\n\u003cp\u003e\u003cimg alt=\"sun\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_9_21cfed92-37d9-46c6-9ec5-5b3d95237b71_32x32.png?v=1618442658\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_14_9bc3e17c-e1a8-4e9d-9712-3cf074278548_32x32.png?v=1618442674\" alt=\"cloudy\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_16_32x32.png?v=1618441809\" alt=\"rain\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_11_32x32.png?v=1618441826\" alt=\"snow\"\u003e\u003c\/p\u003e\n\u003ch6\u003eactivity\u003c\/h6\u003e\n\u003cp\u003e\u003cimg alt=\"backpacking\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/icon_BackPacking_32x32.png?v=1620157270\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_23_0b38c29c-be41-4590-9b74-1a570caf3d78_32x32.png?v=1618442220\" alt=\"crosscountry skiing\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_24_2c2efbc0-f74a-431d-83af-fc51abdaed73_32x32.png?v=1618442245\" alt=\"backcountry\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_28_017ceda0-c13d-4246-8f57-57ee713b973c_32x32.png?v=1620156946\" alt=\"biking\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_21_a9ff79f3-45f4-4448-aa58-e68936ea0db8_32x32.png?v=1620156899\" alt=\"water sports\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_19_b4bd2f73-1087-4569-aa4a-365f730a6375_32x32.png?v=1620157176\" alt=\"fishing\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_18_933474ed-ce40-4d62-8883-64bdcc6b8ec6_32x32.png?v=1618441915\" alt=\"camping\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_17_d8786595-0cb2-4c40-96c8-a48ddd76ca00_32x32.png?v=1618441955\" alt=\"relaxing\"\u003e\u003c\/p\u003e\n\u003ch6\u003efeatures:\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003eWeather-Shedding CORE CONSTRUCTION™ Fabric Technology\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWindproof\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWater-resistant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReversible Vest\u003c\/strong\u003e \u0026amp; Zipper Pull\u003c\/li\u003e\n\u003cli\u003eZero-Friction Nylon Rip-Stop for Easy Layering\u003c\/li\u003e\n\u003cli\u003eWool Based Insulation Fill\u003c\/li\u003e\n\u003cli\u003eTwo External Hand Pockets\u003c\/li\u003e\n\u003cli\u003eFabric Weight: 440 g\/m2\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFabric Made in USA | Garments sewn in Vietnam\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VOORMI","offers":[{"title":"BLACK \/ XS","offer_id":6930592170039,"sku":"256003TTBLKXS","price":329.0,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ S","offer_id":6930592202807,"sku":"256003TTBLKS","price":329.0,"currency_code":"USD","in_stock":false},{"title":"BLACK \/ M","offer_id":6930592235575,"sku":"256003TTBLKM","price":329.0,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ L","offer_id":6930592268343,"sku":"256003TTBLKL","price":329.0,"currency_code":"USD","in_stock":true},{"title":"BLACK \/ XL","offer_id":6930592301111,"sku":"256003TTBLKXL","price":329.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/Womens_Variant_Vest_Core_Black.jpg?v=1694643297"},{"product_id":"mens-variant-jacket","title":"Men's Variant Jacket","description":"\u003cp\u003eThe insulation piece that breathes where you need it to.\u003c\/p\u003e\n\u003cp\u003eHere's the problem with most down jackets: they put 800-fill everywhere, including your underarms. Great for warmth, terrible when you're moving. You overheat, sweat pools in the pit zone, and suddenly your insulation is working against you.\u003c\/p\u003e\n\u003cp\u003eThe Variant Jacket solves this with strategic material placement. 800-fill goose down on your chest and back where you need maximum warmth-to-weight. Proprietary wool batting in the underarms where you need breathability and compression resistance. You get serious insulation that doesn't turn into a sauna when you're generating heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this design works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e800-fill goose down on chest and back for core warmth without bulk\u003c\/li\u003e\n\u003cli\u003eWool batting in underarms breathes during high-output efforts\u003c\/li\u003e\n\u003cli\u003eCompression-resistant construction maintains loft under pack straps\u003c\/li\u003e\n\u003cli\u003eLightweight enough for everyday wear, warm enough for mountain conditions\u003c\/li\u003e\n\u003cli\u003eStrategic material placement eliminates hot spots\u003c\/li\u003e\n\u003cli\u003eNatural odor resistance from wool components\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is your versatile insulation piece. Cool morning commutes. Alpine starts before dawn. Any time you need warmth but can't afford to overheat when effort levels change.\u003c\/p\u003e\n\u003cp\u003eFit: Athletic Cut\u003c\/p\u003e\n\u003ch6\u003eweather\u003c\/h6\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_9_21cfed92-37d9-46c6-9ec5-5b3d95237b71_32x32.png?v=1618442658\" alt=\"sun\"\u003e\u003cimg alt=\"cloud\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_14_9bc3e17c-e1a8-4e9d-9712-3cf074278548_32x32.png?v=1618442674\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_16_32x32.png?v=1618441809\" alt=\"rain\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_10_32x32.png?v=1623699722\" alt=\"snow\"\u003e\u003c\/p\u003e\n\u003ch6\u003eactivity\u003c\/h6\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_30_98a58a53-0c36-4035-a487-10bebc06bc37_32x32.png?v=1620156954\" alt=\"hiking\"\u003e\u003cimg alt=\"backpacking\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/icon_BackPacking_32x32.png?v=1620157270\"\u003e\u003cimg alt=\"running\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_31_daf27859-4fe7-4de9-8f90-f627e5cb0688_32x32.png?v=1620156939\"\u003e\u003cimg alt=\"biking\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_28_017ceda0-c13d-4246-8f57-57ee713b973c_32x32.png?v=1620156946\"\u003e\u003cimg alt=\"cross country skiing\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_23_0b38c29c-be41-4590-9b74-1a570caf3d78_32x32.png?v=1618442220\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_19_b4bd2f73-1087-4569-aa4a-365f730a6375_32x32.png?v=1620157176\" alt=\"fishing\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_18_933474ed-ce40-4d62-8883-64bdcc6b8ec6_32x32.png?v=1618441915\" alt=\"camping\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0222\/9414\/files\/MicrosoftTeams-image_17_d8786595-0cb2-4c40-96c8-a48ddd76ca00_32x32.png?v=1618441955\" alt=\"relaxing\"\u003e\u003c\/p\u003e\n\u003ch6\u003efeatures\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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font-size: 0.875rem;\"\u003eFleece lined hand pockets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWool batting: under arms \u0026amp; sides of torso\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e800 goose down fill: Chest \u0026amp; Back  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGarment weight: Men's Large 467.7g \u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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